2002
Return to Learn - four page A5 leaflets
Printed 4 colours
Client Leeds City Council Department of Training/Pathfinder
Photography Martin Peters
Print Triangle

A set of 4 leaflets aimed at encouraging adults to take up basic literacy and numeracy training. The Pathfinder scheme wants to reach people who may have missed out on some of these skills first time round. The target groups were: parents with young children, men, young people and small business wanting to skill their workforce. We used 'real people' in real situations as photographic models - we wanted the readers to identify with the people in the photos. The theme of the mobile phone message 'get on', used in all four leaflets, was designed to give a modern upbeat feel - new opportunities are only a quick call away.