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2004 The client wanted to create a professional, modern image that would appeal both to its existing supporters and reach new audiences. As a largely unfunded and part-time organisation money was tight. The solution: maximise impact using photos supplied by the bands themselves, adding duotone to the images to give a 'full-colour' feel to the more economical two colour print. The resulting design will be reused for the next few programmes, with different images and colourways, saving the client extra design costs. |
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